Privacy policy

Last updated: March 2, 2026

1. Introduction & Legal Entity

DJI Hasselblad is a trading name of Cellcom Europe B.V., a private limited company incorporated in the Netherlands, registered with the Dutch Chamber of Commerce (KvK) under number 97629553, with VAT number NL868145178B01, and registered office at Declarantenweg 28, 5915 PH Venlo, The Netherlands.

Cellcom Europe B.V. operates this store and website under the trading name DJI Hasselblad (the “Services”), including all related content, tools, products, and services, to provide you with a curated shopping experience.

For the purpose of applicable data protection laws, Cellcom Europe B.V. is the data controller of your personal information.

Important: DJI Hasselblad operates as an independent authorised retailer of DJI products and is not the manufacturer DJI Technology Co., Ltd.

By using the Services, you acknowledge that you have read this Privacy Policy and understand how we collect, use, and disclose your personal information.

2. Personal Information We Collect

We collect personal information that identifies you or can reasonably be linked to you, including inferences drawn from your data. Categories include:

  • Contact Details: Name, billing & shipping address, phone number, email.

  • Financial Information: Payment card or account information, transaction details, payment confirmations.

  • Account Information: Username, password, security questions, preferences, and settings.

  • Transaction Information: Products viewed, purchased, returned, or exchanged.

  • Communications: Customer support inquiries or other messages to us.

  • Device Information: IP address, browser type, device identifiers, network connection.

  • Usage Information: Interaction with Services, navigation patterns, clicks, and preferences.

2.1 Sources of Information

We collect information:

  • Directly from you (account creation, orders, customer support).

  • Automatically through the Services (cookies, analytics, device info).

  • From our service providers processing data on our behalf.

  • From partners or other third parties (e.g., marketing, shipping).

3. How We Use Your Personal Information

We use personal information for:

  1. Service Provision: Processing orders, managing accounts, fulfilling transactions, arranging shipping, handling returns, and customising your shopping experience.

  2. Marketing & Advertising: With your consent, sending promotional emails, text messages, or postal mail; personalised advertising; and product recommendations.

  3. Security & Fraud Prevention: Authentication, fraud detection, secure payments, and protection of our systems.

  4. Communications: Customer support and ongoing service updates.

  5. Legal Compliance: Complying with laws, responding to legal requests, or enforcing our Terms of Service.

4. Legal Basis for Processing (EEA & UK Users)

For users in the European Economic Area (EEA) or the United Kingdom, we process personal information based on:

  • Contractual Necessity (Art. 6(1)(b)) – To provide Services and fulfil your orders.

  • Legal Obligation (Art. 6(1)(c)) – For tax, accounting, and regulatory compliance.

  • Legitimate Interests (Art. 6(1)(f)) – For analytics, fraud prevention, and service improvement.

  • Consent (Art. 6(1)(a)) – For marketing communications, cookies, and personalised advertising.

You may withdraw consent for non-essential processing at any time.

5. How We Share Personal Information

We may share information with:

  • Shopify Inc. (e-commerce platform and hosting)

  • Payment Service Providers: Shopify Payments, Klarna, PayPal (where applicable)

  • Shipping & Fulfillment Partners

  • IT, Hosting, and Security Providers

  • Marketing & Analytics Providers: Google Analytics, email marketing platforms, advertising partners

All third parties process information only per our instructions and applicable law.

We may also disclose information:

  • With affiliates or corporate group members.

  • In business transactions (merger, bankruptcy).

  • When required by law or to protect rights.

6. Cookies & Tracking

We use cookies to operate the website:

  • Necessary Cookies: Required for core functionality.

  • Analytics & Marketing Cookies: Used only after consent, for analytics, personalisation, and advertising.

You may manage or withdraw cookie consent at any time via our cookie preference manager.

7. Data Retention

We retain personal information as follows:

  • Order & Transaction Data: 7 years (Dutch tax/accounting law)

  • Account Data: While your account is active + reasonable post-account closure period

  • Marketing Data: Until consent withdrawal

  • Analytics & Usage Data: As per provider retention policies

After the retention period, data is securely deleted or anonymised.

8. Your Rights (EEA & UK Users)

Depending on your location, you may:
 • Access your personal information
 • Correct inaccuracies
 • Request deletion (“Right to be Forgotten”)
 • Receive a copy or portability of your data
 • Object to processing or restrict processing
 • Withdraw consent for non-essential processing

You may exercise rights via the Services or by contacting us at info@dji-retail.eu.

If located in the Netherlands, you may lodge complaints with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens). For other EEA or UK locations, contact your local authority.

9. Security

We implement technical and organisational measures, including:

  • SSL encryption

  • Secure servers & access controls

  • Data minimisation and monitoring

However, no system is completely secure — use caution with sensitive communications.

10. International Transfers

Your information may be processed outside your country. For transfers from the EEA or UK, we rely on Standard Contractual Clauses (SCCs) or equivalent safeguards.

11. Children’s Data

We do not knowingly collect information from children under 16. Parents may request deletion of any such data.

12. Changes to This Policy

We may update this policy to reflect legal, regulatory, or operational changes. Changes are posted here with a “Last Updated” date.

13. Contact

For questions or to exercise your rights, contact:

Email: info@dji-retail.eu
Postal Address: Declarantenweg 28, 5915 PH Venlo, The Netherlands